Getting into the world of the luxury bohemian clothing brand Nidodileda by meeting the fashion designer Tonia Mitroudi.
Tonia was born in Thessaloniki. After finishing her studies in Advertising, she continued to Milan (Istituto Marangoni) & Spain (Istituto Europeo di Design) and she returned in Greece with studies in Designing, Image Making & Styling and a great experience in fashion. Now she was ready to fullfil one of her biggest dreams; to bring Nidodileda in life.
The brand’s core lies in designing handmade clothes, using high quality fabrics and manufacturers and striving to create a bohemian, free-spirited, community. The values and dreams of Nidodileda revolve around the essence of strong feminity. Nidodileda desires for every woman to have special, hidden treasures in her wardrobe, items that aren’t easily found elsewhere.
According to Dante’s Comedy, Nidodileda (Nido di Leda) symbolizes “Leda’s Νest”. Leda was Zeus’s mistress and mother of his twin sons, Castor and Pollux (known together as Dioscuri). Castor and Pollux were awarded a constellation, Gemini, for their brotherly love, and that constellation lays in Nidodileda.
Tonia is a dreamer, a lover and a believer. Nidodileda, is just the beginning of her spiritual journey and we feel really honored to be a part of it.
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